Digital marketing specialist resume example
A campaign example covering targeting, measurement and practical optimisation. Preview the complete sample below, then download a free template and replace the details with your own experience.
[email protected] · [City, Province] · [Phone number]
Fictional example. Replace all details before applying.
Summary
Digital marketing specialist experienced in coordinating paid-search and email campaigns. Connects audience intent to landing-page content, checks measurement before reporting and documents tests so results can inform the next campaign.
EXPERIENCE
Digital Marketing Specialist
[Marketing employer] — [City, Province]
[Start date] to [End date or Present]
- Grouped search terms by customer intent and drafted ads that matched the relevant landing-page offer.
- Checked campaign tags and conversion events with the website team before using them in performance reports.
- Reviewed search queries and excluded irrelevant terms, recording the reason for each campaign change.
- Compared an email subject-line test using the agreed audience split and reported the sample-size limitations.
- Prepared a campaign review separating spend, visits, enquiries and confirmed sales instead of treating clicks as purchases.
Skills
Google Ads campaign management · Landing-page and email copy · Campaign attribution checks · Experiment reporting
Education
[Actual qualification or relevant training] — [Institution]
[Completion date]